WINR is now supporting Zeta Global’s AI and data-driven marketing platform in Canada

We’re excited to announce WINR is now supporting Zeta Global’s AI and data-driven marketing platform in Canada with Alchemist data and Atlas IDs, helping enhance addressability through improved recognition, linkage and activation.

The impact is simple: better match rates, stronger activation and more reliable measurement.

This reflects where the market is heading:

Identity infrastructure continues to evolve as a category in its own right
Household-level IDs are becoming increasingly important to activation
Deterministic identity is helping reduce reliance on probabilistic workarounds

#IdentityResolution #HouseholdIdentity #IdentityGraph #AdTech #CustomerData #Canada

Other Recent Posts

The Identity Stack Has a Gap. No One Owns the Household.

More than twenty years ago I worked at QAS, one of the original global address validation businesses. The job was simple enough: parse the address, standardise it, remove duplicates and help the mail get to the right door. For that era, it was the right problem to solve.

More than twenty years on, the tools are largely the same. The problem is not.

WINR Shortlisted for Compliance AI Solution of the Year

WINR shortlisted for Compliance AI Solution of the Year at the ICA Compliance Awards APAC 2026, highlighting innovation in artificial intelligence, compliance technology, risk management and financial crime prevention.

WINR Launches WINR Argus™ Lightweight Age Assurance API

WINR launches WINR Argus™, a lightweight age assurance API designed to help digital platforms introduce scalable age controls without the onboarding friction associated with traditional documentary identity verification workflows.