WINR Launches Snowflake Native App for Atlas to Accelerate AI-Ready Identity Resolution

WINR, a global leader in identity infrastructure, is proud to announce the launch of WINR Atlas – Powered by Snowflake, now available as a Snowflake Native App on the Snowflake Marketplace.

This new integration allows enterprises to deploy WINR Atlas directly into their Snowflake environment, eliminating the need for data movement and enabling privacy-safe, address-based identity resolution at global scale.

Originally developed to solve internal challenges with fragmented postal address data, Atlas has evolved into a powerful solution that creates persistent identity keys and graph-style edges between entities. These keys allow AI systems to traverse relationships across internal silos and external partners with greater accuracy and context.

“Atlas was purpose-built for the next generation of AI-driven identity use cases,” said Malcolm Treanor, COO of WINR. “By anchoring identity resolution in structured postal address data and deploying it natively within Snowflake, we’re giving our customers the ability to enrich, deduplicate, and collaborate on data – all while staying in complete control of their environment.”

With the support of Snowflake’s Native App Framework, WINR Atlas offers:

Zero data movement – full data control within the customer’s Snowflake account.
Global scalability – consistent performance and identity graph coverage across geographies.
Faster deployment – no ETL or integration overhead.
AI-ready structure – persistent address keys enable advanced reasoning and modelling.
Support for critical use cases – including KYC, fraud prevention, customer onboarding, and marketing activation.

The launch of WINR Atlas on Snowflake reinforces WINR’s commitment to delivering trusted, interoperable identity infrastructure that supports both internal decision-making and cross-party collaboration.

Organisations can now explore and install WINR Atlas directly from the Snowflake Marketplace, with instant compatibility across their data, applications, and teams.

To learn more or request a demo, visit https://www.winrdata.com/winr-atlas/ or contact info@winrdata.com.

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