We’re pleased to share that our partnership with Epsilon has expanded.

At the centre of this collaboration is WINR Alchemist, which provides consistent, compliant and comprehensive people and household identifiers.

Epsilon’s COREid, the company’s global identity graph, enables brands to build a persistent consumer identity by connecting multiple offline and online signals into a unified profile representing an individual or household.

We are proud to partner with Epsilon as they continue to expand the reach and capability of COREid globally; enabling brands to create audiences, activate campaigns across channels and measure performance with greater confidence.

Other Recent Posts

The Identity Stack Has a Gap. No One Owns the Household.

More than twenty years ago I worked at QAS, one of the original global address validation businesses. The job was simple enough: parse the address, standardise it, remove duplicates and help the mail get to the right door. For that era, it was the right problem to solve.

More than twenty years on, the tools are largely the same. The problem is not.

WINR Shortlisted for Compliance AI Solution of the Year

WINR shortlisted for Compliance AI Solution of the Year at the ICA Compliance Awards APAC 2026, highlighting innovation in artificial intelligence, compliance technology, risk management and financial crime prevention.

WINR is now supporting Zeta Global’s AI and data-driven marketing platform in Canada

We’re excited to announce WINR is now supporting Zeta Global’s AI and data-driven marketing platform in Canada with Alchemist data and Atlas IDs, helping enhance addressability through improved recognition, linkage and activation.