Back to Insights & News

WINR Launches WINR Argus™ Lightweight Age Assurance API

Low-friction online age verification workflow.

Share this article:

Governments and regulators globally are increasing pressure on digital platforms to introduce stronger age controls and online safety measures.

The challenge is that many traditional IDV and document verification workflows were never designed for high-volume digital platforms where onboarding conversion, privacy and cost per transaction all matter.

Today WINR is launching WINR Argus™ a lightweight age assurance API designed to help platforms introduce scalable, lower-friction age controls without forcing every user through passport or drivers licence upload workflows.

WINR Argus™ uses persistent identity associations linked to mobile numbers and email addresses to assess whether an identifier has historically been associated with an adult consumer profile.

The platform is designed for modern digital environments where:

  • onboarding conversion matters
  • users are privacy conscious
  • age controls need to scale
  • trust and safety requirements are increasing

This includes:

  • adult-content and age-restricted platforms
  • gaming and wagering
  • cannabis marketplaces in legal jurisdictions
  • online communities and creator platforms

Unlike traditional documentary identity verification solutions, WINR Argus™ is designed to support lightweight age assurance workflows suitable for lower-friction online environments.

“Online safety laws are creating a major new requirement for scalable age assurance, but many existing verification solutions are simply too expensive and too operationally heavy for high-volume digital platforms,” said Marcelo Ulvert, CEO and Co-founder of WINR.

“There is a large middle ground between no controls and forcing every user through passport upload workflows. That is the gap WINR Argus™ is designed to address.”

WINR Argus™ has been designed for wholesale identity, onboarding and fraud providers seeking to integrate age assurance capabilities into their existing product stack, as well as digital platforms directly managing age-restricted onboarding workflows.

The API returns lightweight age assurance outcomes without exposing documentary identity data or sensitive personal information.

“Platforms are looking for practical ways to strengthen online safety without destroying onboarding conversion or creating unnecessary friction for users,” Ulvert said.

“The early demand we are seeing for lower-friction age assurance is significant, particularly from platforms operating at internet scale.”

The launch of WINR Argus™ further expands the broader WINR identity platform supporting identity resolution, onboarding, fraud prevention and trust and safety workflows across global digital environments.

Frequently Asked Questions

How is WINR Argus™ different from traditional IDV solutions?

WINR Argus™ is a lightweight age assurance API that helps organisations assess whether a mobile number and/or email address has historically been associated with an adult consumer profile.

What is WINR Argus™?

Traditional IDV solutions typically rely on documentary verification using passports, drivers licences or other government-issued credentials.

WINR Argus™ is designed for lower-friction digital environments where platforms require practical age controls without introducing the onboarding friction and operational overhead associated with full documentary verification.

What industries is WINR Argus™ designed for?

WINR Argus™ is suitable for a range of age-restricted and trust-sensitive digital environments including:

  • streaming services
  • adult-content platforms
  • gaming and wagering
  • cannabis marketplaces in legal jurisdictions
  • online communities
  • creator platforms
What inputs does the WINR Argus™ API support?

WINR Argus™ supports:

  • mobile number
  • email address
  • mobile number and email together

The API also accepts a country code to support geo-specific processing.

What does the API return?

WINR Argus™ returns lightweight age assurance outcomes including:

  • match_verified
  • match_unverified
  • unmatched

The API does not expose documentary identity data or sensitive personal information.

Does WINR Argus™ return date of birth information?

No.

WINR Argus™ returns age assurance outcomes only and does not expose underlying date of birth information or other sensitive personal attributes.

What is WINR Argus™?

WINR Argus™ is a lightweight age assurance API that helps organisations assess whether a mobile number and/or email address has historically been associated with an adult consumer profile.

Is WINR Argus™ designed to replace documentary identity verification?

No.

Some regulated or high-assurance use cases will still require documentary verification. WINR Argus™ is designed to support lower-friction age assurance workflows for modern digital environments.