Will Bordelon Joins WINR Advisory Board, Bringing Global Data and Technology Leadership

WINR is delighted and proud to announce the appointment of Will Bordelon to its Advisory Board. As WINR expands its drive into global markets, the company seeks the support of accomplished leaders and subject matter experts to help build on its ambitious growth strategy.

A proven global executive, Will Bordelon brings 25 years of experience in evolving and growing profitable businesses across data, technology, analytics, CRM, media, creative, advertising, brand management, and various consulting roles. His extensive background and leadership in these fields make him an invaluable addition to WINR’s Advisory Board.

For WINR Founders Marcelo Ulvert (CEO) and Malcolm Treanor (COO), Bordelon’s decision to move from a valued investor to an active Board Advisor represents a significant ‘full circle’ moment for the company.

Before assuming his former role as CEO of Kantar North America—where he successfully integrated multiple businesses to drive sustainable growth—Bordelon played a key role in Merkle’s expansion, contributing to its growth to over $1 billion in annual revenues as Chief Client Officer, focusing on client engagement and value creation. Additionally, he held global leadership roles at Acxiom, including a notable stint in Sydney, where he first collaborated with Marcelo and Malcolm.

The professional relationship forged between Bordelon, Treanor, and Ulvert has developed into a nearly two-decade-long friendship based on mutual respect and trust. When discussions about U.S. and European growth arose, Bordelon instinctively provided WINR with thoughtful, far-sighted feedback. His enthusiasm for WINR’s unique global offering made the decision to take a more active role a natural next step.

“I am utterly thrilled to have Will Bordelon as part of the WINR story,” said Marcelo Ulvert. “He sees things from such a global, scale-up perspective. His attitude brings immense confidence in our vision, and his expertise perfectly supports our strategy and growth plans.”

Malcolm Treanor echoed this sentiment: “It’s a true pleasure to be working with Will again after all these years. His deep background in data, as it applies to both offline and digital, aligns seamlessly with our mission to bridge the Identity Gap on a global scale.”

For Bordelon, the opportunity to be actively involved in a mature startup like WINR was too compelling to pass up. “These guys have delivered over 100% revenue growth year on year, which is an incredible achievement in itself, but I truly believe they’re just getting started,” he said. “As they often say, there’s an identity crisis in the world today, and WINR is uniquely positioned to provide innovative identity solutions to some of the most pressing challenges in the AdTech space, challenges that aren’t going away any time soon. And on top of that, getting to work with two old colleagues again is such a bonus!”

Will Bordelon holds a Bachelor of Science in International Economics and Finance from Louisiana State University. He currently resides in the Miami, Florida metro area, where he enjoys being a husband, father, and avid sailor.