Insights & News

Why Global KYC and IDV Waterfall Match Rates Fail and How to Fix Them Upstream

WINR’s COO, Malcolm Treanor, explains how WINR Atlas standardises addresses upstream to allow for better KYC verification without needing new data.

Address Tumbling: Why Deterministic Keys Matter for AI Fraud Models

WINR’s COO, Malcolm Treanor, explains how WINR Atlas has a unique approach to dealing with address tumbling and why deterministic keys thwart fraudsters in a global setting.

Address Hygiene vs Address Intelligence: What’s Next for Clean Data?

WINR’s COO, Malcolm Treanor, explains why the future of the data industry isn’t just in clean data, it’s in intelligent data.

Find out how WINR Atlas helps deliver intelligent data.

WINR Launches Snowflake Native App for Atlas to Accelerate AI-Ready Identity Resolution

WINR is proud to announce the launch of WINR Atlas – Powered by Snowflake

Experian extends foundation partnership with WINR

Experian has extended its partnership with WINR, leveraging their global identity graph until 2027. A shared focus on compliance has been key to the depth of their relationship and a driving factor in Experian’s decision to continue the partnership for a further three years.

Kaptiv Audience Segments: Smarter Targeting for a Fragmented Media Landscape

Learn how WINR’s Kaptiv Audience Segments (KAS) help media organisations to grow revenue, drive engagement, and build lasting customer relationships.

WINR and Melissa Partner to Expand Access to Trusted Identity Data

WINR is excited to announce a new partnership with Melissa, a global leader in data quality and identity verification.

WINR’s Chief Data Officer Bob Sparshatt – Fortifying Foundations Strong Enough to Scale  

WINR’s new Chief Data Officer Bob Sparshatt explains why he joined WINR and how WINR treats data compliance differently.

Unlocking the Power of CTV – The Data-Driven Future of Advertising

Connected TV (CTV) is emerging as one of the most promising opportunities in digital advertising, offering brands new ways to reach audiences with precision and impact.

Marcelo Ulvert Shares Key Insights on Identity Resolution at LiveRamp Webinar

At a recent LiveRamp Webinar, alongside leaders from LiveRamp and Kantar IBOPE Media, WINR’s very own Marcelo Ulvert, took centre stage to discuss the value of identity resolution and how WINR is bridging the identity gap for brands worldwide.

WINR and Permutive partner to tackle signal loss with the power of publisher first-party data

As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers.

From Wall Street to Michael Jackson: WINR’s CTO, Scott Lawrence, shares some of his career highlights

Our CTO, Scott Lawrence, has spent four decades in the IT industry working in many sectors across the world. While almost everything else around him has changed, one thing has remained the same: his approach.