Insights & News

The Identity Stack Has a Gap. No One Owns the Household.

More than twenty years ago I worked at QAS, one of the original global address validation businesses. The job was simple enough: parse the address, standardise it, remove duplicates and help the mail get to the right door. For that era, it was the right problem to solve.

More than twenty years on, the tools are largely the same. The problem is not.

WINR Shortlisted for Compliance AI Solution of the Year

WINR shortlisted for Compliance AI Solution of the Year at the ICA Compliance Awards APAC 2026, highlighting innovation in artificial intelligence, compliance technology, risk management and financial crime prevention.

WINR is now supporting Zeta Global’s AI and data-driven marketing platform in Canada

We’re excited to announce WINR is now supporting Zeta Global’s AI and data-driven marketing platform in Canada with Alchemist data and Atlas IDs, helping enhance addressability through improved recognition, linkage and activation.

We’re pleased to share that our partnership with Epsilon has expanded. 

At the centre of this collaboration is WINR Alchemist, which provides consistent, compliant and comprehensive people and household identifiers.

Balancing Online Safety, Privacy and User Experience in Age Assurance

Digital platforms are under pressure to introduce stronger age controls, but high-friction verification can damage onboarding conversion and push users toward offshore services. This article explores the emergence of lightweight age assurance and the commercial realities behind modern online safety frameworks.

WINR Launches WINR Argus™ Lightweight Age Assurance API

WINR launches WINR Argus™, a lightweight age assurance API designed to help digital platforms introduce scalable age controls without the onboarding friction associated with traditional documentary identity verification workflows.

What Processing 10 Million Leads a Year Taught Me About Fraud Prevention and Sign-Up Abuse

A founder-led view of fraud prevention drawn from processing more than 10 million leads a year across incentive-heavy sectors, and what that teaches us about sign-up abuse, affiliate fraud and upstream trust signals.

Financial Times recognises WINR in High-Growth Companies Asia-Pacific 2026 ranking

From the beginning, WINR has focused on helping clients scale internationally with better global identity data. Five years on, the focus has not changed.

You Don’t Have a Data Quality Problem. You Have a Matching Problem.

Most teams I speak with believe they have a data quality problem. They have invested in validation, they have improved capture rates in their CRMs and onboarding flows, and they have cleaned up their address fields until they look perfectly presentable. And yet things still do not join.

Matt Glasner Joins WINR Atlas as Chief Revenue Officer

WINR is pleased to welcome Matt Glasner as Chief Revenue Officer for WINR Atlas. Matt brings over twenty years of leadership across identity, data quality, and commercial operations in organisations including Experian, Integrated Research, and COSOL.

How property data products win and why many real estate portals are falling out of step

What thirty-five years of building property models taught me about repeatability, infrastructure, and why artefact-based data no longer scales By Malcolm Treanor, Co-founder & COO, WINR Early in my career, I was responsible for sourcing real property data to support quantitative models estimating homeowner equity by comparing purchase price with current market value. Purchase prices […]

If Turning Your Router Off Creates a New Household, Your Identity Layer Is Broken

Most identity systems are built on things that do not last. Yet we keep pretending these are stable foundations for analytics, targeting and automation.