LiveRamp and WINR announce strategic partnership to enhance data collaboration capabilities

WINR is proud to announce its new partnership with LiveRamp, a leader in data collaboration and identity resolution. This strategic alliance, guided by WINR’s values of quality, ambition and innovation aims to transform data-driven marketing solutions.

Marcelo Ulvert, CEO at WINR, said “We are thrilled to partner with LiveRamp to bridge the identity gap in digital advertising. This collaboration combines WINR’s privacy-compliant global identity graph with LiveRamp’s advanced Identity Engine, setting a new standard for precision in audience targeting and connectivity across platforms.”

Malcolm Treanor, COO at WINR, added, “Our partnership embodies WINR’s commitment to quality and innovation. By leveraging our data solutions, we offer unmatched consistency and compliance, enabling advertisers to enhance their first-party data. This not only drives superior marketing outcomes but also respects consumer privacy, a core responsibility at WINR.”

As we continue to expand globally, our collaboration with LiveRamp positions us at the forefront of the digital marketing landscape.

See the benefits of WINR’s Global Identity Graph

Blog released by LiveRamp

WINR, an international identity solutions provider specialising in identity resolution and verification, and LiveRamp, a leading solution in data collaboration, have announced a strategic partnership that will enhance LiveRamp’s capabilities by integrating WINR’s consistent and privacy-conscious data. This collaboration aims to offer advertisers and publishers more effective solutions for targeted advertising campaigns, especially in markets where LiveRamp currently lacks an identity solution.

While advertisers are increasingly aiming to maximise the impact of their advertising campaigns using first-party data, the partnership between WINR and LiveRamp is an opportunity that fits in perfectly with this advertising strategy. Indeed, first-party data, collected directly with consumer consent, makes it possible to design more engaging and personalised campaigns. But this high-quality data is often fragmented and needs to be enriched in a privacy-first manner to realise its full potential. WINR provides a single point of access to world-leading data-driven identity solutions that can complement and enhance data, to allow brands to achieve a new level of marketing effectiveness. 

Our partnership enables client brands to build out and enhance their own first-party data assets.

This addresses issues with incomplete or unclean first-party data, providing a robust ‘identity data backbone.’ By leveraging WINR data, customers can enrich their own data, resulting in a powerful first-party graph for identity resolution and data collaboration. This solution is essential for connectivity with walled gardens, the open web, and data collaboration via clean rooms. For brands, such as CPGs who are less likely to have a robust customer view, this solution enables them to create and enhance their own data which can then be used for more impactful and accurate media activation and insights.

Marcelo Ulvert, CEO and Co-Founder at WINR, said: “We are excited to partner with LiveRamp to bridge the identity gap in digital advertising. By combining WINR’s privacy-compliant identity graph with LiveRamp’s advanced Identity Engine, we enhance audience targeting precision and connectivity across platforms. This partnership sets a new standard for identity resolution, driving superior outcomes for advertisers and adding substantial value for our partners.”

Thibault Asselot, VP Commercial Partnerships Europe, at LiveRamp, added: “Through this partnership with WINR, we are enhancing our portfolio of identity solutions, offering our customers optimum support for their marketing strategy. The partnership will enhance the data collaboration capabilities of our customers, particularly publishers, using secure technologies that respect consumer consent.“

About LiveRamp

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders, turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide.