KAS offers a depth of actionable insights into current and prospective customers never before seen in performance marketing.
Using KAS, WINR Data is able to:
Using multiple Life Stage, Demographic, CENSUS and Behavioural variables - customers are assigned into 1 of 24 unique segments.
Then, by analysing the conversion performance of your represented customer base, we're able to:
Finally, KAS coding can be appended to your entire customer/user database via Realtime API (or Batch send) to create a uniform segmentation system and identify additional cross-sell and upsell opportunities.